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About Lerave Jewelry About Lerave Jewelry

Lerave Jewelry in South Boston, Va is a brainchild of the husband and wife team of Tim and Caryl Moore. The capital letters in “LeRAVe” represent the first letters of the middle names of the four Moore children.  The “e’s” were added to make the name sound phonetic. 

Our Story

LeRAVe Jewelry in South Boston, VA was established on February 10th, 2007 by local residents, Tim and Caryl Moore.

The business is named after the Moore’s four children by using the first letter of their middle names (hence the capital letters) and with “e’s” added to make it phonetic. LeRAVe Jewelry strives to offer an at home family atmosphere with quality, affordability, and customer service.

LeRAVe has the area’s only in-house full-service bench jeweler with over 35 years of experience in jewelry repair, custom jewelry design, and jewelry cleaning.

Greeters Andy Boots and Ellie Mae (the Moore’s pet dogs) invite you to see the showroom filled with fine jewelry and gift collections.

Customers will be treated to a down-home, personal shopping experience.

The professional staff at LeRAVe Jewelry offers jewelry repair, custom jewelry design, jewelry cleaning and inspection, ring sizing, insurance, and estate replacement appraisals, watch and car remote battery replacement, watch bands replacement and resizing, watch movement replacement, computerized engraving, laser engraving, custom firearm engraving, eyeglass repair, ear piercing, pearl restringing, convenient layaway, and gift wrapping.

LeRAVe Jewelry has been named The Best Jewelry Store by The Gazette-Virginian’s Readers’ Choice-Best of the Best Awards for 2014, 2015, 2020, 2021, 2022, 2023.

On April 10, 2018, LeRAVe Jewelry was selected as RETAILERS OF THE YEAR by the South Boston/Halifax County Retail Merchants Association.

LeRAVe Jewelry is a member of The Retail Jewelers Organization (RJO). Mecklenburg Chamber of Commerce. They have been Virginia Sheriffs’ Institute Business Members since 2019. LeRAVe also holds an FFL license.

Our Team

At LeRAVe Jewelry, we continue to provide the same family-oriented ideals Francis Jewelry was known for focusing on quality, affordability, and excellent customer service.

  • Tim Moore
    Tim is an experienced jeweler and gemologist. His over 35 years of experience has earned him the nickname “The Jewelinator” from our local radio Manager Nick Long when doing a radio ad to advertise our laser welder.What started as a “joke,” became useful to many of our radio ads as we used Tim’s “The Jewelinator” moniker to make him appear as a “super man.” Our children recorded many of these radio ads.
  • Caryl Moore
    In addition to her Business Management and Merchandising Management degrees, Caryl is a GIA Diamond graduate and an accredited Jewelry professional. She handles advertising and merchandising for LeRAVe.
  • Lanier Moore-Cole
    Lanier joined LeRAVe in October 2015 and brings with her a 46-year experience with Garland Jewelry.
  • Crystal Brown
    Although just in high school, Crystal joined LeRAVe because of her passion for learning.

The Moore family continues to work together to grow LeRAVe Jewelry. The children worked at the jewelry store during their younger years. As adults, they continue to help with their innovative ideas.

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Our Services

LeRAVe Jewelry prides itself on being the only store in the area with an in-house full-service jeweler. Tim Moore has over 35 years of experience in jewelry repair, custom design, and jewelry cleaning.
Our services include:

  • html-check-icon Jewelry Cleaning and Inspection
  • html-check-icon Jewelry Appraisal
  • html-check-icon Custom Jewelry Design and Fabrication
  • html-check-icon Engraving
  • html-check-icon Ear Piercing
  • html-check-icon Watch and Car Remote Battery Replacement
  • html-check-icon Watch Bands
  • html-check-icon Minor Watch Repair
  • html-check-icon Eyeglass Repair

Our jewelry collection also includes engagement rings and wedding bands

We also offer convenient layaway and free gift wrapping services. 

LeRAVe Jewelry is a proud member of the:

  • The Retail Jewelers Organization (RJO)
  • Mecklenburg Chamber of Commerce
  • Virginia Sheriffs’ Institute 

We also have a Federal Firearms License (FFL) so we can do engraving jobs on your firearms.


We have been blessed by the Good Lord with parents who taught us good work ethics, a family whom we love and adore, and awesome staff whom we consider family. 

We are also thankful to You, our loyal customers, for allowing us to serve you and do the job we love. 

  • Retailer of the Year (South Boston/Halifax County Retail Merchants Association on April 10, 2018) 
  • Best Jewelry Store (The Gazette-Virginian’s Readers’ Choice-Best of the Best Awards for 2014, 2015, 2020, 2021, 2022 )

We strive to serve Halifax County and surrounding areas for many more years.

Our family’s pet dog, Greeter Andy Boots, invites you to visit our showroom and check out our extensive collection of fine jewelry and gift collections.

About our Jeweler & Gemologist – Tim

Tim is a fully trained jeweler and gemologist with over 35 years experience.  Tim was nicknamed “The Jewelinator” by our local radio Manager Nick Long when doing a radio ad when we were advertising our laser welder. We carried the “joke” through several radio ads using a ‘super man’ theme in which our children recorded.


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